May 29, 2011

What Microsoft Should Do

Robert X. Cringely:

"What’s Steve Ballmer to do? I think that to thrive Microsoft has to turn itself into a very different company. Fortunately there are archetypes — other companies that have faced similar pressures yet gone on to reach even great corporate success. I think the time is fast coming for Microsoft to emulate Warren Buffett’s Berkshire Hathaway."

An interesting take on a direction Microsoft could take to preserve its value for shareholders. Cringely notes the company's languishing stock price, and details how Warren Buffett turned a declining carpet company into one of the world's pre-emminent business investment conglomerates years ago. The two companies face (or faced) similar outlooks.

One take-away: Ballmer should go.

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