July 15, 2011

A Rose By Any Other Name...

Nilay Patel, writing for This is my next...:

So here’s an interesting coincidence: Tuesday at Microsoft’s Worldwide Partner Conference, Andy Lees said that Redmond would eventually have just a “single ecosystem” for PCs, phones, tablets, and even the TV.

and...

What we’ve been told is that Microsoft is planning to somehow harmonize not only Windows for PCs and Windows Phone, but also the Xbox operating system sometime within the next four years

and...

Our sources also tell us that Microsoft is seriously considering ditching the “Windows” brand name

(Via Silicon Alley Insider.)

So they're considering dumping the "Windows" name. That's a pretty good strategy for a brand carrying so much baggage.

As for what that ecosystem might be, Microsoft has already said they consider the tablet a PC device, so we can expect whatever they call their desktop OS to inhabit that form factor for the foreseeable future. They need to figure out the touch paradigm, though, because the mouse-centric Windows UI is what sank all tablet devices prior to the iPad.

If Microsoft is putting their desktop OS on tablets, and plans a single ecosystem for all devices, the logical conclusion is that they'll put a cut-down version of their desktop OS on X-Box, and phones, too.

I think someone else has already done that, no?

"iPhone runs OS X" - Apple, Inc.

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