August 1, 2011

Apple TV Adds Support for Cloud-Based Storage of Purchased TV Shows

Gruber is on a roll today here at Bazinga Journal.

John Gruber, writing for Daring Fireball:

" You can buy — not just rent but buy — new episodes directly from your Apple TV, and access and stream any TV show episodes you’ve previously purchased using your iTunes account."

Sounds like the rental-only model Apple instituted alongside their then-new Apple TV 2 device has been deprecated.

Recall that the Apple TV 2, unlike the previous model, has no internal hard drive and therefore no ability to store content. So Apple switched to a rental-only model for TV programs and movies in the iTunes store.

Apparently one of two things has happened: revenues crashed through the floor, or the forthcoming iCloud storage capability was extended to TV programming. I'm guessing it's the latter.

Now, if they'll only extend that to movie purchases ...

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