January 31, 2012

RIM Follow-up

A following up on a post from last week.

Steve Kovach, writing for Silicon Alley Insider:

“Remember when RIM said its strategy is to focus on marketing its decaying line of BlackBerry devices for most of 2012 while we sit and wait for those shiny new phones it keeps promising us?

This is what RIM came up with:

Four noseless super heroes based on some junk BlackBerry owners tweeted about a month ago.”

I guess this is what marketing expenditures pay for when your company is out of ideas.

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