- ► 2013 (91)
- NFL Pro Bowl: Ugh
- How Spectrum Sharing Would Work
- My Next iPhone
- Here's To the Misfit
- More On a Facebook Smartphone
- Facebook Is Building The Facebook Phone Right In F...
- Warren Buffet Buys 26 Local Papers
- Christie Advances Sports-Betting Plan in Face of F...
- Russian Space Agency Confirms Plans for Moon Base
- Gruber's New Talk Show
- Microsoft Set To Release Office for iOS and Androi...
- Zuckerberg, Banks Sued Over Facebook IPO
- Bond: Skyfall
- Dan Benjamin: Regarding The Talk Show
- Nasdaq 'Embarrassed' About Facebook Delay
- Thurrott: Windows 8 Ditches the Aero Interface
- Mark Zuckerberg Ties the Knot
- IPO Syndicate: If You Can Get It, Run The Other Wa...
- Further Musings On Gruber's Split From 5by5
- John Gruber Takes Ball, Goes To Mule Radio
- ∴ Facebook Does a Faceplant, Recovers
- Ridley Scott and Hampton Fancher In 'Blade Runner'...
- Aaron Sorkin Talks About Writing the Upcoming Stev...
- Saverin: I'll Pay Taxes On Anything I Earned As a ...
- Making the Love Happen On Pandora
- Lenovo Refreshes Its ThinkPad T, W, L and X Lines
- The $144,146,165 Button
- Why Nikola Tesla Was the Greatest Geek Who Ever Li...
- What Eduardo Saverin Owes America
- Keep Calm and Carry On
- Mike Shanahan Says Robert Griffin III Will Start F...
- Microsoft's DVD-less Windows 8 Explained
- Weekend Reads: Why are we still in 'Vietghanistan?...
- Woman Trashes Ex-boyfriend's House, Brags About It...
- Weekend Reads: The Incredulity Problem
- Windows 8 Drops DVD Playback
- Kindle Fire: the Fruitcake of Tablets
- Target Stores To Phase Out Kindle Products
- Rumor: How Apple Will Become a Mobile Carrier
- ▼ May (39)
- ► 2011 (548)
Powered by Blogger.
May 14, 2012
”In 2007, NYC forced cab drivers to begin taking credit cards, which involved installing a touch screen system for payment.
During payment, the user is presented with three default buttons for tipping: 20%, 25%, and 30%. When cabs were cash only, the average tip was roughly 10%. After the introduction of this system, the tip percentage jumped to 22%.
Those three buttons resulted in $144,146,165 of additional tips. Per year. Those are some very valuable buttons.“