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Andrew Richardson
Software engineer, business owner, husband, runner and member of my pack of four-legged girls.
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May 14, 2012

The $144,146,165 Button

Joshua Gross:

”In 2007, NYC forced cab drivers to begin taking credit cards, which involved installing a touch screen system for payment.

During payment, the user is presented with three default buttons for tipping: 20%, 25%, and 30%. When cabs were cash only, the average tip was roughly 10%. After the introduction of this system, the tip percentage jumped to 22%.

Those three buttons resulted in $144,146,165 of additional tips. Per year. Those are some very valuable buttons.“

(Via DF.)