September 24, 2012

Apple's Map App - Where the Effort Went

Anthony Drendel:

“It seems like people really hate the new Maps in iOS 6. Now, I’m not disputing that Maps does give a lot of strange results to a lot of people all around the world, but for a large, large number of people, iOS 6 Maps has been a huge improvement over Google Maps. I’m talking about those of us who live in China (you know, the place with 1.3+ billion people and the second-largest economy in the world). Google Maps was always pretty terrible here. In the big cities and tourist centers, it was passable. Once you left China’s large metropolises, however, you were pretty much on your own. You could usually see expressways, highways, and even a lot of smaller roads, but there were very, very few shops, restaurants, banks, ATMs, etc. listed. That has changed with iOS 6. “

(Via DF.)

Very telling. Apple has put a lot of effort into selling in China. We're now seeing some of the behind-the-scenes work, as well.

Review: US population, 0.312 billion, give or take. China population, 1.34 billion, same. I'm sure Apple cares about US vertical freeways and disjoint communities in their new maps app. I'm sure, too, that they focused more engineering effort to include Chinese details than US complainers realize.

No comments:

Post a Comment

Above all, follow Wheaton's Law: don't be a dick.