April 19, 2013

Bono Gets It

Bono, writing about Apple industrial designer Jony Ive for the Time 100:

What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance.

Explains a lot, really.

No comments:

Post a Comment

Above all, follow Wheaton's Law: don't be a dick.