April 17, 2011

College Degree for This Century

Virginia Commonwealth University is adding a new graduate degree program: Product Innovation. From WTOP:

The VCU da Vinci Center for Innovation will launch the new program in the upcoming school year.


The center is a collaboration of VCU's arts, business and engineering schools. The product innovation program would integrate curriculum from all three schools.

The key is combining the skills developed by all three schools. The companies succeeding today are those that combine design (art), technology (engineering) and marketing (business). Apple is only the most visible example.

This is a degree program with strong contemporary relevance.