May 2, 2011

iPad Magazine Subs Improve

The Wall Street Journal reports that Time, Inc. has struck a deal with Apple to provide free access to their iPad editions to print subscribers.

Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers.

iPad magazine subscriptions have stalled in the time they've been available. Subscribers complain about the need to subscribe twice, and that electronic editions are more expensive than those in print. This change in policy makes the electronic editions of Time, Inc.'s magazines instantly available to all print subscribers at no additional cost.

Time, Inc. is the largest magazine publisher in the US. Hopefully other publishers will follow their lead.