June 8, 2011

Thoughts on a Keynote


"Apple is making the compelling case that none of this matters without the knitting (a robust services layer) tying each piece together. Anyone can put puzzle pieces in a bag, but it takes a certain skill to assemble the total picture."

(Via Shawn Blanc.)

The combination of OS X Lion, iOS 5 and iCloud gives direct evidence of what Apple fans have long enjoyed but famously been unable to explain: tight, well-designed integration. That's what the user gets for paying the Apple premium.

Apple is the only company today that can surround the user with a seamless computing and media experience, because they're the only company that has thoughtfully designed all the pieces to work together.

Click through to DiogeneX for a succinct, three-minute read on Monday's keynote.