July 24, 2011

How Mike Elgan Learned to Stop Worrying and Love Apple Products

Mike Elgan, writing for Cult of Mac:

my story should be a cautionary tale for the entire industry. At this particular moment, Apple has struck upon a devastating strategy for taking control of the consumer electronics industry and mainstream computing: Build simple, elegant, functional and beautiful devices at all points in the consumer electronics chain. The cheap little devices like iPods and iPhones charm people, and build trust and affinity for Apple, predisposing them to choose Apple for the bigger-ticket items.

Elgan was the editor of Windows Magazine back in the nineties, when I was reading it. In this article he describes the insidious creep of Apple products into his life, until he found himself owning a wide assortment, including an iMac.

His description of the iPod as a "gateway drug" is apt: it's how I got started on Apple products.