July 13, 2011

Microsoft's Retail Ploy

Sam Oliver, writing for AppleInsider:

“Microsoft plans to massively expand its retail presence to take in the U.S. in the next 2 to 3 years, with an aggressive goal of 75 new stores to take on Apple’s own retail operations.”

Apple had limited availability outside of its retail web site before opening retail shops. Opening stores significantly increased their market presence in those communities. And their products are what’s driving the consumer electronics markets today: iPhone, iPad, Mac computers.

Is there any shortage of places to buy Microsoft software, or machines with their software pre-installed? How will these stores increase sales of their products over the other businesses already reselling them down the block?

This is another example of Microsoft copying a successful competitor, trying to grab a little of their mojo. Good luck with that.