July 22, 2011

People Want the Core Content

Shawn Blanc:

In one of his comments, Khoi articulates precisely what I think most of us would agree is the one of the core problems with print magazines that are trying to make it in digital. They are trying to add value by adding extra features instead of adding value by focusing on delivering their great editorial content in a way that is easy to get to and easy to share

Shawn gives an example from Netflix; I have another. Wired magazine. Every printed issue of Wired mentions a dozen or so extras, available only in their iPad edition. I read both the paper and iPad editions, yet I’ve only perused the extra iPad content once. After that I was only interested in the editorial content.

Isn’t that why I’m an eighteen-year subscriber?