August 11, 2011

Hyundai Replaces iPad-Based Owner’s Manual with Paper Version

Adam Rosen, writing for Cult of Mac:

"According to Hyundai spokesman Jim Trainor, the 2011 iPad bundle was only intended as a one year promotion and the 2012 Equus will revert to a paper manual. The company’s expectations were apparently met with the single bundling. “We got a lot of mileage out of it” Trainor noted, “people are talking about it.”"

I thought the iPad-based owner's manual was a neat use of technology, and a swanky benefit of buying the very upscale Equus, when the ad hit TV last year. Too bad it was just a temporary promotion.

Maybe the next move in this direction is putting the manual on a larger navigation display.