September 26, 2011

Doritos Creator Dies At 97

Chris Morran, writing for Consumerist:

“Back in the early ’60s, Arch West not only had the name of a go-getter marketing executive, he also had a job to match as VP of marketing for Frito Co. He also had the vision to create Doritos, the snack that has filled the bellies and stained the fingers of countless nibblers across the globe. Sadly, West recently passed away at the age of 97, but he’s going out in style.”

I used to love snacking on these breath-wrecking, finger-staining treats. Right up until I learned how to read the content label on the back of the bag.

Ah, well. Adios, Arch.