November 17, 2011

Movie Studio Giving iTunes Redemption Codes to Unhappy Customers

Daniel Eran Dilger, writing for AppleInsider:

“UltraViolet, an initiative by Hollywood studios to distribute digital movies independently of Apple’s iTunes, has suffered such a backlash from users that Warner Bros. has started placating users with redemption codes for iTunes instead.”

Oh, the ignominy. Hollywood’s dead-on-arrival copy protection scheme so outrages paying customers that they resort to handing out freebie download coupons on their competitor’s service.

Copy protection failed for music sales, allowing a more nimble Apple to swoop in and kill every last record company effort to sell recorded music.

Guess which way copy protection is going for movies …