November 30, 2011

Intel Gives $100 Ultrabook Subsidy

The Macintosh News Network:

“Intel is giving Windows-based ultrabook makers a $100 discount to help them try to undercut Apple on price, part suppliers in Taiwan claimed late Tuesday.”

Owee. Intel is paying PC manufacturers a $100 per machine subsidy to produce price-competitive products to Apple's MacBook Air. How times have changed. It wasn't long ago that PC consumers complained about Apple machines being priced too high.

Today consumers can find well-equipped MacBook Air machines for just a little over $1000. There's really no competition for them, either, because the "ultrabook" machines subsidized by Intel aren't even in production yet.