November 28, 2011

A Look at Apple's Spot-the-Shopper Technology

Brian X. Chen, writing for The New York Times Bits blog:

“An iPhone owner can use the free Apple Store app to shop before entering the store. When she arrives, the app’s location feature alerts store workers on their iPhones, and they can find her and bring over her purchases. “

(Via DF.)

This nicely meshes with my supposition about how Apple's EasyPay system works. The core technology is Apple's location services, using their in-store WiFi to locate a customer.

I'm still guessing that location services also tell the store alarm system not to sound when the customer exits with a product in-hand.