January 3, 2012

Rumor, Apple and Digitimes

Andrew Wray, writing for TiPb:

“Hit or miss rumor site Digitimes has reported that”

No need to go any further. Consider this a public service announcement: do not believe anything "reported" by Digitimes.

Digitimes is "reporting" that Apple will produce a budget iPad this year. Apple has never, ever, produced a budget device. It's not what they do.

They've built a highly successful business selling well-designed, well-engineered devices that run well-designed, well-engineered software. The combination has made Apple the top computer and device maker and one of the world's most valuable companies. That's what they do.

Is there any reason to believe they'd change their formula now?