January 11, 2012

Why You Can Ignore CES: The Great Tablet Hype

Alexis Madrigal, writing for The Atlantic:

“We broke down the trajectories of 17 tablets from CES 2011. In the final tally, I think you could say one is a qualified success (the Asus Eee Pad Transformer), one did OK (the Motorola XOOM), and several flopped (Dell Streak, RIM Playbook) or made no impact (Coby Kyrus, Cydle M7 Multipad, Naxa NID-7001). Nine never were heard from again.

This is why it’s OK to ignore CES. Most of the product announcements (the majority in this case) lead nowhere, and if some product is really important, you’ll hear about it via some other avenue.”

(Via The Loop.)

I’ve had a sneaking suspicion along these lines all week long. Good to have a few numbers telling me I’m not a pessimist crank.

CES is anticipated this time every year. After the holiday hoopla has faded and winter’s depressingly bleak dreariness is upon us, the prospect of fresh gadget news is a welcome one.

This year, though, I haven’t seen anything in the tech press to turn my head. Not that there’s any lack of reporting. The tech blogs are spilling over with show floor reports and rehashed press releases. There’s just not anything interesting going on.