August 22, 2012

Political Identity Implicit Association Test

David Frum:

”National Public Radio does a valuable service by doing yet more reporting to show that so-called “independent voters” are not really independent at all.

This story focuses on a new test by Brian Noesk of the University of Virginia which can evaluate the partisan leanings of subjects who take it.”

Click through for the ten-minute test. I was identified as moderately identifying with Democratic politics, and thinking back on the mechanics of the test I'd say that's because I was quicker on the keys when "I," "Me," and "Mine" were assigned to the same category as "Democrat," "Liberal" and "Barack Obama."

You'll see what I mean if you take the test. It's a subtle bias that sneaks in when you're trying to be quick with your responses, as the test writer urges you to be.